This series is all about libsyn’s newest podcasters. Its sole purpose is to introduce these awesome podcasts to the world as well as share their podcasting insight to empower the community!
Q & A with Derek Halpern from Social Triggers Insider
When did you start podcasting?
I officially launched my podcast Social Triggers Insider during January 2012, and at the time of this writing, February 10th, 2012, more than 26,000 people have listened in.
Why did you start podcasting?
My friend Pat Flynn from Smart Passive Income told me that 20% of his email subscribers said they found him on iTunes first. With data like that, I knew I had to start podcasting.
But that aside, I began Social Triggers Insider with one main goal. You see, in 2012, smart entrepreneurs who want to use the web to attract leads and sales MUST master the fields of human behavior.
So, I created my podcast as a way to help people do just that.
What’s your show about?
As I mentioned, smart entrepreneurs who want to thrive in today’s overcrowded marketplace MUST master the fields of psychology and human behavior.
So, to help entrepreneurs do just that, I launched a podcast where I would feature world renowned researchers (people who have been published in industry-leading academic journals), New York Times best-selling authors, and professors from top universities.
But here’s the best part:
I bring on the psychology experts to share their proven insights, and then I break down that insight into easy to implement action plans that almost anyone can implement.
So, it’s not just about theory… it’s about giving people clear, step-by-step instructions on how to use proven psychology insights to grow their business, build an email list, and increase online sales.
What’s your podcasting set-up? Hardware, software, CMS, etc.
Right now I use a Blue Yeti, Audacity for audio editing, Libsyn for podcast hosting, and that’s it. I’m going to be upgrading my Blue Yeti to a Heil PR40, as per Pat Flynn’s recommendation though.
How have you promoted your podcast?
Social Triggers is one of the leading marketing blogs, with more than 17,000 RSS readers, and even more email subscribers. So, to promote my podcast I simply announced it to my existing subscriber base. I also used what I call the drafting technique, which is a proven method to getting press.
What do you know now that you wish you knew when you started?
For the incredible actionable insight of Social Triggers Insider you must SUBSCRIBE! If you have any questions for Derek you can email news(at)socialtriggers(dot)com.