Rockin’ Libsyn Podcasts: Marketing Disenchanted
This series is all about libsyn podcasters. Its sole purpose is to introduce these awesome podcasts to the world as well as share their podcasting insight to empower the community!
Q & A’s withTemi from Marketing Disenchanted Podcast
When did you start podcasting?
Late October 2016 is when I began conducting interviews, though I didn’t officially release the show until right after Christmas 2016.
Why did you start podcasting?
I wanted to be heard out, literally. Tone can sometimes be difficult to discern via text. I think we’ve all had the experience of writing something innocently, but it being read out of context and a needless argument ensuing.
In my podcast I challenge assumptions and positions that are counter to some very prominent thought leaders in the digital marketing industry. I am tactfully critical of John Lee Dumas, Gary Vaynerchuck and others.
Because I love and respect both JLD & Gary Vee it was important to me that this criticism be in audio format so that they can hear the inflection in my voice and how sincere I am.
It’s said that 93% of communication is non-verbal and of that, 38% is tone of voice. Well, I wasn’t willing to leave such a large percentage on the table so I decided to put my content in audio format, lest people mistaken brand me as a hater.
What’s your show about?
The Marketing Disenchanted Podcast is about raising the profile of the professional digital marketer. I do this by having candid conversations what it?s really like to be a pro digital marketer that will save young professionals and those just getting into digital marketing years of heartache & turmoil.
While a truly awesome thing indeed, digital marketing is over-glamorized! All you hear about is the stay at home mom or pizza boy who started a blog and now they’re millionaires. And sure, that happens but people also win the lottery. And just like you wouldn’t advise someone to buy lottery tickets as a career path.
I think it’s ill advised and dangerous to encourage people to jump into the deep end of digital marketing & entrepreneurship without the proper training.
There are a lot of moving parts, it’s constantly changing and can be a proper cesspool in some areas.
Look at somebody like Joe Polish of Genius Network and the 10xTalk podcast. Joe was a professional carpet cleaner by trade, but he quickly found the marketing practices some carpet cleaners used were as filthy & sleazy as the carpets they were cleaning. So he founded Piranha Marketing to teach ethical carpet cleaning practices. I seek to achieve something similar with my podcast.
In my show, I share insights I’ve learned from a decade of being self-taught as well as getting a Bachelor;s degree in Internet Marketing. I also interview many smart marking thought leaders that are at the top of their game including Mark Schaefer, Dorie Clark, Ted Rubin, Tim Hayden & Marketing Smarts podcast host Kerry O’Shea Gorgone.
What’s your podcasting set-up? Hardware, software, CMS, etc.
I use a Logitech Clear Voice USB headset plugged directly into a MacBook Pro.
I record interviews via Zencastr; previously I used Skype. I use Garage Band to produce the podcast episodes then run the finished MP3 through Auphonic for postproduction.
How have you promoted your podcast?
I primarily use Linked In & Twitter, as well as the guest I interview to push the show with their audiences as well. I plan to do a PPC campaign and other paid advertising channels as soon as my Patreon levels support it.
What do you know now that you wish you knew when you started?
To have everything ready to go before you submit to iTunes and the other directories!
Spoiler alert: What follows is how I got caught with my pants down completely botched my launch.
So, this is the first time I’ve launched the podcast and everything I had read said it can take 7–10 days or longer for iTunes to approve your feed because an actual person has to review is.
I had originally intended on launching on Tuesday 03-JAN–2017. I wanted to wait for the holidays to be over when people were more focused business.
So I submitted my feed to iTunes and the other directories on 20-DEC–2016.
I got my approval back in seven HOURS instead of seven days. I was not prepared! I was counting on that extra time and it just evaporated on me.
Suddenly I found myself in this panicked rush to get images done and produce an interview that had been recorded but not assembled into a show yet. It was just a mess.
I felt a lot of pressure to get the podcast out now that the feed was approved because I had taken John Lee Dumas’ free podcast course (see I told you I was a fan of his) where he stresses the importance of capitalizing on the New & Noteworthy section in iTunes.
You’re only eligible to appear there for the first 56 days after you launch, so I didn’t want to waste two weeks waiting on my original launch date to roll around.
If only I had been listening to The Feed podcast at that point because Rob makes it very clear that while being in the New & Noteworthy certainly isn’t a bad thing, it doesn’t really matter all that much. Having known that would have saved me a lot of stress and a couple sleepless nights. Oh well, you live & you learn.
If you’re interested in online marketing and really wanna know the scoop on what it takes…like the real deal, with honest real life conversations, you must subscribe to the Marketing Disenchanted Podcast. You won’t regret it!
You can also connect with the podcast via Twitter and Facebook
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