Marian Erikson | Plant Based Briefing

I wanted to increase awareness and share information about plant based, vegan and eco-friendly living …” 

This series is all about Libsyn podcasters. Its sole purpose is to introduce these awesome podcasts to the world as well as share their podcasting insight to empower the community!


Q & A with Marian from Plant Based Briefing


When did you start podcasting?

I launched Plant Based Briefing on April 26, 2021.

What made you think about starting a podcast?

Primarily, I wanted to increase awareness and share information about plant based, vegan and eco-friendly living. 

There’s so much great content online about it.

As a voiceover artist with a home recording studio, it was a natural fit to curate, record, and share this information (with permission) in a podcast format. 

It’s modeled after Justin Malik’s Optimal Living podcasts — I’ve always loved them.

I appreciate the variety of topics, the short episodes, that he does the research for me and I can listen while doing other things. 

I reached out to Justin before launching Plant Based Briefing and he gave me some great advice.

He helped me get started and begin reaching out to bloggers/organizations for permission to narrate their content.

Secondarily, I use the podcast to grow my VoiceOver business, PlantPoweredVO.com.

What’s the name of your show and what is it about?

Plant Based Briefing is a 10-minute-daily curated content podcast for people short on time, but curious about plant-based, vegan, and eco-friendly topics. 

I research and curate the best content from experts I can find. Then, I get author permission, and narrate it in short daily episodes.

It allows people to keep up to speed on the many benefits of a plant based diet, eco friendly products and vegan food

Most people go plant based or vegan for one of 3 reasons: health, animals, or the environment

Yet, there are many more reasons people move away from animal agriculture, including infectious diseases & pandemics, antibiotic resistance, workers rights, dietary racism, world hunger, wildlife extinction, biodiversity loss, etc. 

Plant Based Briefing allows listeners to keep up to speed on all of these topics without a huge time commitment. 

What’s your podcast set-up? 

Microphone: VO 1-A Harlan Hogan Signature Series Microphone

Headphones: Harlan Hogan Voiceover Headphones

Interface: Focusrite Scarlett Solo (2nd Gen) USB Audio Interface

Computer & Software: Macbook Pro, TwistedWave, Izotope RX6, Audacity, Canva, Wix, Printify. 

I record and edit in Twisted Wave utilizing Izotope RX6, then load the file into Audacity and add music. I use Canva for my podcast art and social media graphics. 

For my website I use Wix, and Printify for my ‘print on demand’ merchandise.

Recording Studio: Because I do VoiceOver work, I have a double-walled vocal isolation booth. 

The walls & ceiling are acoustically treated with Roxul Safe-n-Sound bass traps, Roxul Rockboard & Safe-n-Sound acoustic panels, and acoustic foam. 

I have a virtual tour of my studio here.

How have you promoted your podcast?

I regularly ask my listeners to share the podcast, and to rate/review it. 

On my show, I give shoutouts to listeners who review and post the reviews on the podcast website. 

Every episode I thank listeners for telling their friends about it, and say “hey” to listeners in other countries (love those stats!).

I have social media pages for the podcast (Facebook, Twitter, LinkedIn, Instagram, YouTube), and share episodes on my personal social accounts as well. 

Now I’m about to venture into TikTok for additional promotion, after watching your awesome webinar about it!

I’ve been a guest on other podcasts where I talk about my show.

I do some cross-promotion with other vegan podcasters.

My website even carries plant-based and vegan merchandise , so shoppers can then check out the podcast as well.

What do you know now that you wish you knew when you started?

1. That I don’t need to obsess about download numbers.

I’m doing this as a service project to educate people in order to save animals, the planet and human health. 

Yes, of course I want my listenership to grow. But, now that I’m more focused on living my mission and simply being authentic, rather than obsessively looking at downloads, it’s much more enjoyable!

2. I wish I knew about all the amazing resources Libsyn offers … podcast, blog, webinars, etc. 

I started with another provider, and quickly realized they didn’t offer some basic things I needed relating to social posts.

I switched to Libsyn before the launch. 

So glad I switched! I’m still learning and loving all the resources offered by Libsyn.

3. I also wish I’d realized that I should schedule my Libsyn-generated social posts for later in the day.

It hadn’t occurred to me for the first 6 months. I was having my social posts go out at 3:30 am when my episode dropped. 

A lightbulb went on when Rob and Elsie mentioned it on The Feed!


 

Marian Erikson knew there was a TON of info out there about plant based living. As a freelance voiceover, she saw  an opportunity to curate, record and share bites of this info to grow awareness about plant based, vegan & eco-friendly living. Short, informative and interesting, she applied her passion to save animals, the planet and human health and made it into a 10-minute-daily podcast, Plant Based Briefing. Listen and learn on Apple Podcasts or Spotify.

 


 

Imagine there was a way to learn about something without committing tons of time and effort? Imagine you could share your expertise and passion about a subject in just 15 minutes a day to help others who share that same passion. That’s exactly what Marian Erikson did with her Plant Based Briefing podcast. It’s a great model to follow!

Why don’t you?  At Libsyn, we can help you start a podcast with everything you need — soup to nuts — in our Start Your Podcast blog series. And, when you are ready, we have the best podcast hosting plans around!

 

 

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