Podcasting Luminaries: Steve Lubetkin

Steve Lubetkin and Lubetkin Media hosts their podcasts on Libsyn

Our Podcasting Luminaries Series features podcasters that have been producing content for at least 6 years and sometimes more!

In the world of podcasting consistency and longevity are two of the most elusive and coveted qualities. Learn tips and insight about podcasting plus get inspired by how podcasting has served as a launching point for greatness

This is the first time we are featuring a podcaster and professional podcast producer of corporate podcasts since 2005!

Steve Lubetkin is a long time podcaster with his shows Lubetkin on Communications a podcast which features seminars, conferences, and speeches about PR and communications and the Middle Chamber Books and Music podcast, where they interview authors and musicians, and if they are copyright cleared, play their music.

Lubetkin Media Companies also produces programs for a wide range of corporate, organizational, and nonprofit clients.


Fun, Fame or Profit? Why are you doing the show?

It’s all about profit and producing great quality professional podcasts, hence, the name of our company, Professional Podcasts.

When I left my corporate job in 2004, I evaluated my consulting opportunities and realized that my background in radio news gathering and production made podcasting an ideal place to plant my flag.

I wanted to be able to provide broadcast quality programming options to corporate clients who would not tolerate amateur-sounding programs.

What has changed the most in your recording setup since you started?

We’ve made significant investments in trading up to broadcast quality equipment.

While it’s relatively easy to start podcasting with consumer audio equipment, over the course of nine years in podcast production, we’ve encountered challenges with consumer equipment that just won’t happen with broadcast gear.

We are in the midst of renovating our studio space to bring that up to professional standards as well, for both audio and video.

Any notable names of listeners you have heard from over the years?

Not so much in terms of listeners, but we have done some great interviews, including a January 2010 interview with legendary rock photographer Jim Marshall (the only photographer ever to capture Janis Joplin and Grace Slick together). Sadly, Jim died in March 2010, so our podcast is probably his last extensive radio-style interview.

Have you found that social media has expanded your listener base/reach? (Twitter, Facebook, YouTube, Google+, etc)

Yes, they help us alert interested listeners that we have good content for them.

We also find that commenting opportunistically on other blogs and news sites that have related stories is also good.

For example, On the Media, the NPR show, recently featured an interview with Richard Lucas, the author of a biography of notorious Nazi propagandist Axis Sally, who was a failed American actress. We had produced a video podcast of a lecture Lucas gave on the topic, and we posted a link to our video on the On The Media page.

How has or has podcasting helped create opportunities for you?

I’ve developed a reputation as the go-to guy for podcasting (audio and video) in the Philadelphia market. I was very proud last year when the Philadelphia Business Journal named me one of its “Social Media Stars” because of my work evangelizing for podcasting.

It’s always better when someone else calls you a social media star. You don’t want to be caught calling yourself that!

What piece of advice would give others looking to generate revenue from podcasting whether directly or indirectly?

Podcasting is not going to be a source of significant advertising or pay-per-view revenue for you. If you want to make money from it, that will be from providing podcast production services.


If you are a non-profit, corporation, small business or anyone that’s looking to create some sweet sounding professional work, you really need to hook up with Steve and his company. You can go to the website, Facebook Page, Linked In or follow him on Twitter!

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