Rockin’ Libsyn Podcasts: The Online Marketing and Communications Podcast

An amazing small business digital marketing podcast for small businesses that host with libsyn

This series is all about showcasing Libsyn podcasters. Its sole purpose is to introduce these awesome podcasts to the world as well as share their podcasting insight to empower the community!

Q & A with Jon Buscall from the Online Marketing & Communications Podcast

When did you start podcasting?

I put my first episode out in April 2010.

Why did you start podcasting?

I’d been listening to shows about marketing, which is the field I work in, by Mitch Joel, Neville Hobson and Shel Holtz.

I loved the way I felt connected to them through the sound of the ear buds in my ears.

It was like listening to a great conversation in my own little world.

So I quickly started investigating what was out there. Before I switched careers I worked as a university lecturer so I was used to doing a lot of presenting and training.

Starting a podcast about the work I was doing seemed like a great way to generate new leads, reach a new audience.

What’s your show about?

Digital marketing for small to medium sized businesses. The emphasis is on giving business owners an insight into what their marketing team could and should be doing.

Of course, it’s also targeted at solo entrepreneurs bootstrapping their marketing.

Shows are a combination of solo shows and interviews. I try to talk to people doing real world marketing and not the usual suspects that do the rounds.

I want to give listeners an insight into what people around the world are doing.

What’s your podcasting set-up? Hardware, software, CMS, etc.

I have a Heil PR 40 mic hooked up to a DBX 286 mic preamp processor, which in turn feeds into a Soundcraft EPM 8 mixer.

I bring in music and Skype interviews into the mixer through my iMac and record the show on a Zoom H4N.

I then edit the show in AdobeAudition.

How have you promoted your podcast?

My website is where I primarily promote my show.

I have a separate category for the show as I decided I didn’t want it to be separate from my business and put it on its own domain. So the show gets discovered by people coming through to the site.

I’m also active on Twitter and Facebook, which in turn brings in listeners.

What do you know now that you wish you knew when you started?

I wish I’d known how important a good mic-preamp is.

I added the DBX to my set-up about ten episodes ago and it’s beefed up the sound that bit extra.

I am quite an audio snob who wants great sound. The mic preamp really helped me get to where I want to be in terms of sound for the time being.

jon buscall's ebook on podcasting for businessIf you are a small business and want some insight into what your marketing team should be doing, then this podcast is a must listen! subscribe! Wanna connect with Jon? You can do so by following @jonbuscall

PS:  Jon has an awesome ebook for on how to podcast for business.

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