Chaz Rough has been podcasting constantly for over 6 years. He has been, from the get go, committed to his audience. He was, if not THE first yoga podcaster, one of the first. He was also a pioneer podcaster in the entire health genre.
At this time the health genre in iTunes has multiplied by thousands, but Chaz’s YOGAmazing STILL remains one of the featured podcasts every week, outranking some of the better known yoga and health/wellness brands such as Yoga Journal and Oprah! You can check out below the key to his success.
Fun, Fame or Profit? Why are you doing the show?
I began the podcast at the recommendation of one of my yoga students. Actually, I didn’t want to do a yoga podcast in the beginning, I just didn’t think it was the right thing for me, but at the continued urging of my friend I began the YOGAmazing Video Podcast.
No budget, no camera and no experience with video editing.
I used a Kodak digital camera that shot bad video, 15 frames per second and iMovie.
Slowly as I learned the basic fundamentals of filming and editing, I stumbled upon how my show was to be formatted and I still use the same format today.
In time I bought better cameras, I now use the canon xa10 and the canon 7D with Final Cut Pro.
I eventually developed a marketing strategy for YOGAmazing that enabled me to have sponsors such as Coca-Cola, Disney, Zone Perfect health bars and Saturn cars.
In the six years since I started the podcast, I’ve had millions of downloads and I now offer my video/marketing services to companies that want to get their product noticed online in social media and video channels.
What is your most memorable feedback from a listener?
15 years ago I got into yoga after I was laid off from my job. I was also a musician. I saw that Sting practiced, so I began practicing yoga.
Fast forward fifteen years later and one day I was on my twitter account and Sting, yes, Sting, the man himself subscribed to my YOGAmazing twitter feed with his personal twitter account.
I about had a cow, I was speechless, but I thought it was cool that the man who got me into yoga was now following me on twitter. Now that’s going full circle.
What advise would you give a new podcaster so that they keep going?
If I could offer any advice to a new Podcaster I would recommend one important thing…. Consistency of product.
Over the past six years I have never missed a weekend class, not once. My audience knows that I deliver every week and for a podcast producer that is the ticket.
Create content that you’re passionate about and deliver it on a consistent basis. It’s not about the camera or the gear, it’s about your passion and if people see that they will subscribe.
Just be yourself and do what you do and all will come in time.
Wanna get your yoga on? SUBSCRIBE to YOGAmazing today 🙂
If you are inspired to podcast why not host your podcast with the best?