Podcast Luminaries: Duct Tape Marketing

John Jantsch and Duct Tape Marketing = massive success. As podcasters subscribing and listening to all 300+ episodes which begun in 2005, will do wonders for your brand 🙂

Fun, Fame or Profit? Why are you doing the show?

Honestly I started the show because I had done an AM radio show for about a year and saw how much access it gave me to the thought leaders in my industry – turns out it’s now produced fun, fame and profit

What has changed the most in your recording setup since you started?

I kid you not I started recording phone coversations on a speaker phone with a mic capturing me and the guest – I don’t do that anymore. Now I use a mixer condenser mic and software to edit each track individually.

How has or has podcasting helped create opportunities for you?

Podcasting has opened so many doors because of the people that I’ve had on the show and then become friends with. People like Guy Kawasaki, Seth Godin, Harvey MacKay, David Allen – have all endorsed my book and created opportunities for me because we met while I recorded twenty minutes or so of our conversation.

How important is podcasting to the success of other revenue generating opportunities you currently have?

For me it’s a big piece, we’ve had significant revenue sponsorships for the podcast, but more than that it’s a tool to integrate into my overall content and education puzzle. I write books and products, speak and consult and my blog and podcast are the proving ground for a lot of my ideas and a great deal of my exposure to the folks that end up buying our products and sharing our brand.

Want to learn more about Duct Tape Marketing? Go to www.ducttapemarketing.com for a wealth of information and products. You can also follow Duct Tape Marketing on Twitter and Facebook.


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